3 is the magic number. In a brand-new bilingual cypher live from Northern Touch Music Festival in Winnipeg, 3 dynamic worlds combine behind the doors of Friday Knights.


Up-and-coming rapper Flamenco Sketch kicks off the cypher with impassioned energy as we journey around the store. Francophone rapper Alpha Toshineza carries the baton and decimates the JorilBeatz production en francais. Indigenous artist Hellnback shows and proves with the bravado in his bars as we celebrate the 2nd Annual Northern Touch Music Festival in Winnipeg, Manitoba.


The NTMF cypher is directed by 40oz Heroes Co-Founder Jawn Taboika and executive produced by NTMF Founder Shea Malcolmson. The video showcases the diverse talent in the festival and helps establish a yearly opportunity for NTMF artists to collaborate and create together. The style reflects the raw and one-time energy of a rap cypher; the performances are live and one-take.


The NTMF Cypher continues the cypher tradition of hip hop through a uniquely Canadian perspective.

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